Cairo · Dubai · Freelance Creative Direction

Visual direction,
built to move brands.

I'm Muhamed Usama — a Senior Marketing Manager and Art Director helping real estate, legal and lifestyle brands across Egypt and the UAE turn strategy into design, motion, and AI-driven content that actually converts.

8+YEARS EXPERIENCE
6ACTIVE BRANDS
3COUNTRIES
What I Do

Six disciplines. One creative lead.

From the first concept to the final export — design, motion, code and AI, handled end to end so nothing gets lost in translation between teams. Click any discipline to view that portfolio.

Toolkit

The tools behind the work.

Design & Motion

Photoshop & Illustrator95%
Premiere Pro & After Effects90%
Brand & Visual Identity93%

Web & AI

WordPress & Code (HTML/CSS)88%
AI Prompt Engineering96%
Automation — n8n & Make90%

Marketing

Meta Ads & Media Buying92%
Social Strategy & Content Planning94%

Languages

Arabic — Native100%
English — Advanced85%
Trusted By

Brands I've worked with.

Zidan Developments Mazzar Group Arabco Developments Hashtag Creative Tasheel.ae HW Law Firm Al Amir Kitchens Signature Unique Realty Wahdan & Partners
MOU

Eight years of building brands from the inside out — as the marketing manager in the room, not just the designer outside it.

I currently lead marketing and creative direction across several companies at once — real estate developers, a law firm, a UAE creative agency and a Dubai-based venture — which means every design decision I make is tied to a business outcome: leads, bookings, and brand recall, not just a good-looking feed.

My process blends hands-on design (Photoshop, Illustrator, Premiere, After Effects) with modern AI tooling — prompt engineering, AI image and video generation, and 3D renders — so campaigns move faster without losing craft.

Cairo, EgyptHome base
Dubai, UAEActive clients
Riyadh, KSAPast engagements
Get In Touch

Have a brand that
needs to move?

Open to new projects across design, motion, web and AI-driven campaigns — based in Cairo, working across Egypt and the UAE.